RFQ# 91995926Q0010 · Official Use — CO/COR Access

NAGB Strategic Communications

Advisory 83 delivery dashboard for the National Assessment Governing Board. Period of performance: August 1, 2026 – August 1, 2027 (Base Year).

Contracting OfficerTBD — NAGB Contracting OfficerCORTBD — Contracting Officer's RepresentativeA83 LeadDr. Aerial Ellis, Project DirectorA83 Co-LeadCourtenay Rogers, Project Manager
Overall completion
50%
3/14 tasks complete
In flight
8
In Progress + In Review
Blocked / at risk
0
No blockers reported
Budget burn
8.4%
Compliant with approved budget

QASP performance by quality determinant

Aligned to Attachment B. Ratings reflect internal self-assessment pending COR CPARS entry.

DeterminantAcceptable Quality LevelMonitoringProgressCPARS
Contract Management
3 active tasks
Work completed accurately with minimal error; contingency plans in place; 100% budget compliance.COR/CO ongoing review; monthly report; CPARS.
95%
Very Good
Ongoing Outreach & Communications
3 active tasks
Outreach executed per work plan; outcomes tracked measurably; nominations pipeline yields highly qualified candidates.COR/staff review of engagement, content, and tracking.
35%
Satisfactory
NAEP Report Card Release Events
2 active tasks
High-visibility placements; NAEP data used by partners/stakeholders.COR/staff ongoing review; interim + final CPARS.
13%
Not Yet Rated
Social Media Posting & Management
2 active tasks
Campaigns garner significant engagement; visually appealing, accurate, plain-language content.COR/staff review of engagement analytics and content.
95%
Very Good
Content Development
4 active tasks
Plain-language distillation of findings, trends over time; Board messaging aligned across platforms.COR/staff content review.
23%
Satisfactory

Upcoming deliverables

Next six items due; full task board below.

SM-02Social Media Posting & Management

Sept–Nov content calendar & creative assets

Owner: Melissa Kimble · Deliverable: Q1 calendar + 40 graphic assets

Due
Sep 4, 2026
90%
CM-02Contract Management

August monthly technical & cost report

Owner: Courtenay Rogers · Deliverable: Monthly report — PDF + IPP invoice

Due
Sep 10, 2026
85%
OC-01Ongoing Outreach & Communications

Year 1 strategic communications plan

Owner: Dr. Aerial Ellis · Deliverable: Strategy deck + audience/channel matrix

Due
Sep 18, 2026
60%
CD-01Content Development

Plain-language messaging framework

Owner: Kenisha Rhone · Deliverable: Message architecture + style guide

Due
Sep 22, 2026
55%
OC-02Ongoing Outreach & Communications

Stakeholder mapping (education change-makers)

Owner: Dr. Angela White Jones · Deliverable: Stakeholder database + engagement tiers

Due
Sep 25, 2026
45%
OC-03Ongoing Outreach & Communications

2026 Board nominations campaign launch

Owner: Kenya Payne · Deliverable: Nominations landing page, outreach kit, media list

Due
Oct 9, 2026
0%

Weekly report

Shared each Monday with COR.

Week ending Aug 28, 2026

142 hrs · 8.4% burn
Highlights
  • Kickoff completed; PMP accepted by COR.
  • Social baseline dashboard delivered.
  • Nominations creative brief approved.
Risks
  • Board headshots for nominations page pending — may slip 10/09 launch.
Next week
  • Submit August monthly report + IPP invoice.
  • Draft Year 1 strategic communications plan v0.9 for COR review.

Week ending Aug 21, 2026

128 hrs · 6.7% burn
Highlights
  • Weekly COR call cadence confirmed (Thursdays 10:00 ET).
  • Stakeholder mapping — Tier 1 list drafted (48 orgs).
Risks
  • Awaiting NAEP Q1 release-date confirmation to finalize wraparound calendar.
Next week
  • Finalize social Q1 calendar; kickoff messaging framework.

Task board — all deliverables

Live view for the Contracting Officer and COR. Refreshed after every weekly stand-up.

IDTaskDeterminantOwnerDueStatusProgress
CM-01
Kickoff meeting & project management plan
PMP v1.0 delivered to COR
Contract ManagementCourtenay RogersAug 14, 2026 Complete
100%
CM-02
August monthly technical & cost report
Monthly report — PDF + IPP invoice
Contract ManagementCourtenay RogersSep 10, 2026 In Review
85%
CM-03
Weekly COR conference call cadence established
Standing Thursday 10:00 ET call
Contract ManagementDr. Aerial EllisAug 20, 2026 Complete
100%
OC-01
Year 1 strategic communications plan
Strategy deck + audience/channel matrix
Ongoing Outreach & CommunicationsDr. Aerial EllisSep 18, 2026 In Progress
60%
OC-02
Stakeholder mapping (education change-makers)
Stakeholder database + engagement tiers
Ongoing Outreach & CommunicationsDr. Angela White JonesSep 25, 2026 In Progress
45%
OC-03
2026 Board nominations campaign launch
Nominations landing page, outreach kit, media list
Ongoing Outreach & CommunicationsKenya PayneOct 9, 2026 Not Started
0%
RC-01
Release-event wraparound playbook
Playbook covering pre/during/post amplification
NAEP Report Card Release EventsKenisha RhoneOct 23, 2026 In Progress
25%
RC-02
Board member media training
Two 90-minute sessions + one-pagers
NAEP Report Card Release EventsJen LittlejohnNov 13, 2026 Not Started
0%
SM-01
August social calendar + analytics baseline
Calendar delivered; baseline dashboard live
Social Media Posting & ManagementMelissa KimbleAug 28, 2026 Complete
100%
SM-02
Sept–Nov content calendar & creative assets
Q1 calendar + 40 graphic assets
Social Media Posting & ManagementMelissa KimbleSep 4, 2026 In Review
90%
CD-01
Plain-language messaging framework
Message architecture + style guide
Content DevelopmentKenisha RhoneSep 22, 2026 In Progress
55%
CD-02
Op-ed pipeline (Q1) — 3 placements
3 op-eds placed in top-tier outlets
Content DevelopmentKenisha RhoneNov 30, 2026 In Progress
20%
CD-03
Board newsletter redesign & template
Responsive template + editorial workflow
Content DevelopmentKanika WatsonOct 16, 2026 Not Started
0%
CD-04
K–12 parent & educator messaging toolkit
Plain-language toolkit for schools & families
Content DevelopmentMaria JamesOct 30, 2026 In Progress
15%

Advisory 83 project team

Named personnel and individual responsibilities for the base year of performance.

Dr. Aerial Ellis
Project Director
  • Executive leadership
  • Communications strategy
  • Client relationship management
  • Executive messaging
  • Stakeholder engagement
  • Strategic oversight
  • Quality assurance
Courtenay Rogers
Project Manager
  • Project management
  • Schedule management
  • Budget monitoring
  • Dashboard administration
  • Deliverable tracking
  • Team coordination
  • Risk management
Dr. Angela White Jones
Research & Policy Lead
  • Research
  • Environmental scanning
  • Audience analysis
  • Communications measurement
  • Performance reporting
  • Strategic insights
Kanika Watson
Senior Federal Communications Advisor
  • Federal communications strategy
  • Executive communications and messaging
  • Public affairs strategy
  • Stakeholder outreach and partnership engagement
  • Communications planning for national initiatives
  • Audience-centered messaging
  • Strategic counsel on federal communications and public engagement
Maria James
K-12 Education Communications Lead
  • K–12 education communications
  • Parent and educator engagement
  • Community outreach
  • Instructional messaging
  • Education content review
Jen Littlejohn
Executive Communications & Media Relations Advisor
  • Executive communications
  • Media relations
  • Press outreach
  • Interview coordination
  • Executive positioning
  • Earned media strategy
Kenisha Rhone
Digital Communications Strategist
  • Email communications
  • Digital communications
  • Copywriting
  • Presentation development
  • Editorial content
  • Messaging support
Kenya Payne
Education Marketing & Communications Strategist
  • Graphics and visuals
  • Integrated communications
  • Campaign implementation
  • Communications analytics
  • Stakeholder communications
Melissa Kimble
Digital Engagement & Social Media Strategist
  • Social media strategy
  • Digital storytelling
  • Content creation
  • Real-time engagement
  • Community management
  • Social analytics